Too many would-be business people assume that selling is just knowing about the product or service and going out and telling others. Or they believe that building a better mousetrap generates that the world will beat a path to their door. They’re wrong.
You have to look beyond the mundane facts of your product or service and find something that people can get excited about, something they are willing to take a risk for. Everyone has the power and talent to promote and sell something that is unique. The tough part is getting in touch with that unique selling point.
Marc Roberts’ book, “Roberts Rules!” is available on Amazon.
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